Andertons Music Store

Andertons is a store in Guildford, UK that sells musical instruments. In an industry that is struggling (how many people do you know are learning to play guitar?), they are amongst the world’s most successful retailers. The key to their success was their YouTube channel.

Andertons is a great example of a company that understands its target customer, and that uses social media and e-commerce to be successful in an ultra-competitive environment.

A more detailed case study will be available later.